In the last few years, Vintage Clothing has become increasingly popular and is worn by a wide variety of people from students to celebrities. There are many reasons that may be credited to Vintage Clothing becoming increasingly popular in recent times. Perhaps one of the largest forces behind this trend is the desire to shy away from mass produced 'uniforms' of high street brands. Wearing vintage ensures that your look will always be original.

Another often cited reason is that people enjoy seeking out vintage clothes and finding unique pieces that will stand them out from the rest. The thrill of trying to find a certain piece, whether it be found in a shop, market or online, can is often an enjoyable and rewarding part of the vintage buyer's experience.

If we've learnt one thing in the last decade, it is the importance of going 'green' and looking after the environment. There are many ways to do this and one such way is recycling. Wearing vintage clothes is a form of recycling that helps to reduce the negative impact of producing and shipping yet more mass produced items for today's 'throw away' society. Many people claim this to have been the deciding factor in why they now choose to wear vintage over buying new.

Finally, vintage clothing is also generally much cheaper than the brands on the high street and so not only are you owning a unique piece of fashion, you are also saving money at the same time. Students may have always had limited funds but in 2010 it is not just them who have resorted to watching where they spend their money. Everyone from all walks of life are wearing vintage clothes as its a great way to cut the cost of everyday living and looks great at the same time. So who is wearing Vintage? The celebrity factor certainly draws people, with the likes of Kate Moss, Penelope Cruz, Dita Von Teese and Julia Roberts all having worn Vintage recently, many are inspired to follow.

The re-emergence in popularity of brands such as Lyle and Scott, Pringle, Fred Perry has also helped the sales of Men's Vintage clothing. Part of the reason for this re-emergence is the ever-growing Indie music scene with bands such as The Arctic Monkeys and Kasabian all sporting these brands or similar.

Vintage fashion is not only for the enthusiast. A lot of people may mix high street brands with an item of Vintage clothing such as a belt or a jumper; this enables people to stay contemporary, whilst adding a vintage twist and originality.

This article was written by Scott Forrester for The Vintage Generation, an online retailer of mens and Womens Vintage and retro clothing and accessories.